Back in September, Dodge made the decision to reposition the Dodge Viper within its lineup, presenting a new price and accessories options that the limited-production hand-built car didn’t previously have. Now, Dodge Viper sales momentum is building, allowing the American carmaker to open up the system for dealers to place customer “sold orders” of both the 2015.5 Dodge Viper GTS and TA 2.0 Special Edition, which are joining the Viper lineup.
“The jump in Viper’s September sales after we announced the new $84,995 starting price showed that the overall repositioning to competitively price Viper with the first 1992 model was on target. But that was just the start,” said Tim Kuniskis, President and CEO of Dodge and SRT. “Today, we’re expanding the Viper lineup by offering the track ready Viper TA 2.0 and GTS models with even more content. This limited-production hand-built super car is the flagship of the Dodge brand, and we will continue to show our commitment to its future.”
The two new Viper models will offer more standard content compared to the 2014 models they replace, while the GTS starts with an MSRP of $107,995 and the TA 2.0 Special Edition starts with an MSRP of $101,995. If you are interested in learning more about these two new Viper models, contact Corwin Dodge today!