Tag Archives: Ron Burgundy

Dodge Durango Fuel Economy Improves in 2014

There’s really no areas in which the Dodge Durango isn’t vastly improved for 2014, including the Dodge Durango fuel economy numbers. With a 24 mpg rating on highway and 17 mpg in the city, the Durango posts high-class numbers for a seven passenger SUV. But, take it from us here at Corwin Dodge, the new Durango is impressive for many more reasons as well.

2014 Dodge Durango Fuel Economy Improved
Get behind the wheel of the 2014 Dodge Durango to experience its improved fuel economy.
Photo contributed by The News Wheel

Let’s start with the powertrain options—Dodge offers a 3.6L Pentastar engine, a six-cylinder beast, standard on the Durango. The engine revs up to 290 horsepower and makes use of an eight-speed automatic transmission to keep a good grip on the roads while maxing out its power. However, you can feel free to upgrade to a 5.7L engine, a real behemoth that delivers huge numbers and huge loads of performance.

One of our favorite features of the 2014 Durango is the spacious interior. (And, no, despite how Ron Burgundy may try to pitch the Durango, we’re not talking about the glove compartment’s gum-holding potential.) Many vehicles can claim to seat up to seven people comfortably, but few follow through on that claim as completely as the Durango. From its aggressive exterior to its spacious interior to its balance of power and efficiency, the Durango is the perfect SUV for your whole family.

Dodge Joined the Most Innovative Companies List

Dodge Joined the Most Innovative Companies ListRecently Fast Company announced that Dodge joined the most innovative companies list accompanied by such brand monsters like Google and Amazon.

Fast Company’s 2014 ‘World’s 50 Most Innovative Companies’ list acknowledges those who brilliantly advertise and market for their company. It also names these companies for their sales increases throughout the year because of these innovations.

“Dodge’s late-2013 spokesman was all bluster: It was Ron Burgundy, Will Ferrell’s prancing idiot from Anchorman 2, whose TV ads lifted Durango sales 59% last October.” (Fast Company’s 50 List)

One part that really stood out to Fast Company was that on Conan one night, Ron Burgundy appeared and as a joke said that he didn’t know what the big deal was and that the Dodge Durango wasn’t all that great. So, what did Dodge do? They thought it was hilarious and stuck by it! It was well-played and innovatively successful.

During 2013 Dodge also hopped on the Fast & Furious vibe with their newest movie as well Defiance on the SyFy channel. With all their innovative ideas, it is easy to see what got them to the number 11 spot on the list.

Stop by Corwin Dodge today to witness just what helped when Dodge joined the Most Innovative Companies List.

Dodge Durango and Ron Burgundy Team Up

For a little bit now, the Dodge Durango and Ron Burgundy have teamed up to help promote the newest model year, and it is proving to be very successful. Using witty comments and comparisons, Ron Burgundy is able to advertise the “best” features that the Durango offers, like its glove box.

In all seriousness, using Ron Burgundy as an advertising campaign’s spokesperson has increased Dodge Durango sales by just under 60% (59% to be exact). These commercials have also received more viral attention than most other car markets. On YouTube, the Dodge Durango and Ron Burgundy ads have reached up to seven million views.

Will Ferrell showed up in character as Ron Burgundy for a show on Conan O’Brien where he actually called the Dodge Durango a terrible car (joking of course) and went on to say how it only lasted four feet. He is definitely taking his role to the max, and not sure about you, but we can’t get enough.

Come on in to Corwin Dodge in Springfield, MO and check out the 2014 Dodge Durango to see what you are missing out on and then tell us your favorite feature!

Corwin Dodge Ram of Springfield Has a New Blog

Corwin Dodge Ram of Springfield is excited to announce the arrival of their new blog! Here you will be able to find the latest information from Corwin Dodge as well as information for the Dodge and Ram companies in general.

Our new blog will cover topics from Ron Burgundy being the spokesperson for the 2014 Dodge Durango, to contests that are being run, such as the Ram Cave contest, or just what is going on around here, like our Black Friday Specials that are just a couple days away from today!

So if you are looking for a way to escape from everyday blogs, and really want to know about your favorite brands and your favorite dealership, then this is the place for you!

Corwin Dodge Ram of Springfield is proud to host this new blog in efforts to help inform, educate, and entertain you, our customers. If you are looking for more information on vehicles we currently have in stock then just check out our website to find what you are looking for! We carry an extensive lineup of new, used, and pre-owned vehicles including the Dodge Dart, Dodge Durango, and the Ram 1500.

Corwin Dodge Ram of Springfield

1025 W Sunshine St

Springfield, MO 65807

Sales: (888) 697-4214

Service: (888) 875-7484

Parts: (866) 602-3732