Tag Archives: Ram Trucks

New Ram Truck Brand Commercial Honors Hard-Working Everyday Heroes

Every year, Thanksgiving Day is a time for being thankful for what you have. For Ram, that means thanking the hardworking people throughout the United States. The American truck-maker showed their appreciation with a new Ram truck brand commercial called “Praise.”

This 90-second advertisement aired on Thanksgiving Day during the traditional holiday NFL football games on CBS and Fox. It honors people from all walks of life, from a single mother of three to a grandfather who has spent his entire life working in a mill. The commercial features a number of occupations and individuals throughout the 90 seconds, showcasing the variety of jobs and people employed in them throughout America.

Beyond the Commercial

At the end of the commercial, Ram encouraged viewers to show their thanks on social media using the hashtag #RamGivesThanks. This new commercial reached over 55 million viewers who watched the Thanksgiving football broadcasts. In addition to this new broadcast, Ram also acted as the Official Truck of the Macy’s Thanksgiving Day Parade. For the second year, more than 25 Ram trucks towed the floats during the parade’s live broadcast on NBC.

So if you’re interested in finding out more about the Ram truck brand, come visit Corwin Dodge Ram and see what our pickup trucks have to offer.

New Ram Truck Brand Commercial

Diesel vs. Gas: What’s Best for Trucks?

Dodge Ram Truck - Springfield, MO
Every truck owner has to make the decision of whether they prefer diesel or gas.

Power. Durability. Grit. These are common words that are associated with trucks, and that’s for good reason. Trucks are used every day for some of the toughest jobs in the world. In order to keep these beasts running smoothly, some drivers have concerns about which type of fuel to use on a daily basis. The common concern is the battle of diesel vs. gas as the best option.

Fuel Efficiency

Right off the bat, diesel wins in the category of fuel efficiency, according to the U.S. Department of Energy. Diesel engines outperform gasoline engines in fuel economy by over thirty percent because diesel engines burn less fuel while operating. Additionally, diesel fuel has a high energy density and therefore less fuel is needed overall to create the same amount of power as gas.

Cost

Next, we get to cost. Unfortunately, everything isn’t perfect for diesel engines. The cost of diesel is usually higher than that of its gasoline counterpart. Although overall gas prices have gone down in recent years, diesel still remains about ten to fifteen cents higher than regular gas.

Environment

Initially, you may think diesel is less environmentally friendly. Historically, this has been true, but thanks to EPA diesel emissions requirements that went into effect in 2010, the emissions of both regular gasoline and diesel have been almost the same since then. This section ends in a tie between the two.

Making the decision between diesel and gas may be something to seriously consider based on what you’ll be doing with your truck, so be sure to keep all factors in mind when choosing. If you have any additional questions, feel free to visit us here at Corwin Dodge Ram.

Ram Sweeps the Automotive Excellence Awards

2014 Ram 2500 - Springfield, MO
For many reasons, Ram is the king of trucks.

We love our Ram trucks. If you have not driven a Ram truck, you are missing out!

Popular Mechanics has recently included the 2016 Ram lineup in their annual Automotive Excellence Awards. The Ram lineup offers the best combination of performance, technology, and value when compared to other full-size pickups.

The article from Popular Mechanics named Ram the “Best Truck” winner and stated that from “top to bottom, this is the model to beat.” The editors of the magazine visited factories, interviewed engineers, and drove each vehicle before reaching their decision.

The fact that the Ram is the only pickup with a ZF-designed eight-speed automatic transmission helps to set the vehicle apart from the competition. Ram is committed to innovation, efficiency, and durability. The truck boasts of great looks, refined interiors, and durable engines.

The 2016 Ram beat the competition in many of the sought-after titles including the following:

  • Best-in-class torque – 900 lb.-ft. with Ram 3500 Cummins Turbo Diesel
  • Best-in-class payload – 7,390 pounds with Ram 3500
  • Best-in-class fuel economy with exclusive EcoDiesel – 29 mpg with Ram 1500
  • Best-in-class towing capability – 31,210 pounds with Ram 3500

Ram trucks are designed to deliver the whole package. Stop by Corwin Dodge Ram of Springfield to experience the excellence of the Ram Truck lineup!

Ram’s Market Share Sees Steady Increase

2015 Ram 1500 Rebel - Springfield, MO
When it comes to trucks, Ram is doing incredibly well these days!

The Big Three of Detroit have gone tire-to-tire time and time again, but no competition has been as heated as the one raging in the pickup market. Full-size trucks are a hotbed for profit margins, and Ram, Ford, and Chevrolet aren’t pulling any punches to take market share. Ram’s market share has grown dramatically over the years, and for good reason.

Ram has listened closely to what customers want, more so than any other automaker. Following Chrysler’s bankruptcy and merger with Fiat, Ram’s future was left uncertain. Between 2010 and 2015, the brand pulled 6% of the truck market, ground gained from Ford, Toyota, and General Motors.

Today, Ram holds 21% of the pickup market and that’s nothing to scoff at. Given the low fuel prices, specific features customers have asked for, and more standard equipment have made the line a viable choice.

“Ram has carved out a unique place in the pickup segment by breaking the mold of what a truck should offer,” said Dave Sullivan, a product analyst at AutoPacific Inc. “That has resonated with consumers.”

We’re pumped to see the Ram brand doing so well in such a competitive market!

Trucks of Steel: Ram Not Switching to Aluminum Anytime Soon

A hot topic right now is automotive makes switching to the use of aluminum as the main component for their pickup trucks. Well, Ram is not conforming to that popular transition anytime time soon as they look to keep making trucks of steel.

Aluminum is a lot of times used in smaller, sportier cars because of how lightweight the material is, and it has been that way for a little while now. Ford and General Motors, how competitors of the Detroit native, Ram, have already committed to start using that precious light metal for their trucks. Ford already has, and GM has announced they will begin to use it next year.

Ram, however, is not looking switch to aluminum until at least 2020. After all, steel has been a major player in the building of cars for decades and decades, why switch so all of a sudden? It is a more powerful metal and can withstand a beating, which is what we like to see if we go off-roading.

Trucks of Steel from Ram
As the old saying goes, “If it ain’t broke, don’t fix it.” That’s why Ram is in no hurry to test out aluminum bodies on their trucks.

Don’t think for one second that this means the Ram truck that has now been named Truck of the Year for two consecutive years will get old. There is a plan to refresh the model in 2015 and looking to make even more improvements in 2017. Then, later on it may switch to aluminum… when it is good and ready.

Many of these trucks of steel are waiting for you right here at Corwin Dodge. Stop by today to see what the steel is doing for the already powerful Ram 1500.