This summer, the Dodge brand will officially be 100 years old, but isn’t showing any signs of age. The brand kicked off the celebrations at the New York Auto Show with a dynamic video showcasing some great centenarians sharing some words of wisdom and showing a bit of a wild side.
A lot of the century celebration is focused on the refreshed 2015 Dodge Charger and Challenger—two key cars in the Dodge lineup.
Tim Kuniskis, president and CEO of the Dodge brand, talked about why the refresh of these two models is so important, “It is extremely important to what Dodge is. Combined Charger/Challenger sales are 150,000 units per year out of 600,000. People identify with the brand as a result of these two cars.”
To help promote these two cars and continue the Dodge birthday party, Dodge will be headed out this year on the Dodge Power Rallye Tour. This tour will head across the country to more than 50 events this summer, including state fairs, music festivals, art shows, and more. The tour will feature test drives for the public and showcase the 100th anniversary models of the Challenger and Charger and 30th anniversary model of the Caravan.
If you’re looking forward to the 2015 Dodge Charger and Challenger that come out later this year, consider the Double Up program, where you can lease a 2014 Charger or Challenger and trade it in for the 2015 model next year at no additional charge.
Head over to Corwin Dodge today and take a look at our wide selection of 2014 Dodge Charger and Challenger models available now.