The Big Three of Detroit have gone tire-to-tire time and time again, but no competition has been as heated as the one raging in the pickup market. Full-size trucks are a hotbed for profit margins, and Ram, Ford, and Chevrolet aren’t pulling any punches to take market share. Ram’s market share has grown dramatically over the years, and for good reason.
Ram has listened closely to what customers want, more so than any other automaker. Following Chrysler’s bankruptcy and merger with Fiat, Ram’s future was left uncertain. Between 2010 and 2015, the brand pulled 6% of the truck market, ground gained from Ford, Toyota, and General Motors.
Today, Ram holds 21% of the pickup market and that’s nothing to scoff at. Given the low fuel prices, specific features customers have asked for, and more standard equipment have made the line a viable choice.
“Ram has carved out a unique place in the pickup segment by breaking the mold of what a truck should offer,” said Dave Sullivan, a product analyst at AutoPacific Inc. “That has resonated with consumers.”
We’re pumped to see the Ram brand doing so well in such a competitive market!