Advertising is important in the auto industry—especially during the Super Bowl. Earlier this year, the Dodge brand debuted a new, insightful Super Bowl commercial and it looks like it had a lasting impression. The Dodge “Wisdom” commercial was recently honored with the third place overall position in the 2015 YouTube AdBlitz, a prestigious competition that gives the public the ability to choose the best Super Bowl commercials each year.
“Being the only advertiser and automaker to consecutively place in one of the top three positions of the YouTube AdBlitz in each of the last five years is a remarkable achievement for our company,” said Olivier Francois, Chief Marketing Officer for FCA Global. “The poll results are a significant benchmark in gauging the impact of our Super Bowl commercials and an incredible acknowledgement of our entire FCA creative team efforts.”
The Dodge brand’s “Wisdom” commercial has been raking in awards left and right. Along with the new title of 2015 YouTube AdBlitz Poll winner, the inspiring, quirky ad was also ranked sixth on the 2015 USA Today Ad Meter.