Dodge’s March sales were able to reach great heights thanks to the Dodge Durango and Journey, two great staples in the Dodge lineup.
When it comes to March sales, Dodge’s poster child last month was no doubt the Durango, which posted its best March sales since 2005, perhaps still riding the wave of the extremely popular Ron Burgundy commercials. With sales up 22 percent compared to March 2013, the Durango succeeded in extending its streak of year-over-year sales gain to 17 months.
The Dodge Journey also showed great performance, with sales up 25 percent for the mid-size crossover’s best sales month ever. With enough room to comfortably seat up to seven and an award-winning 3.6-liter Pentastar V6 to carry them, the Journey is one of the most versatile and reliable mid-size crossover on the market.
In addition to the Dodge Durango and Journey, the Grand Caravan and Charger enjoyed significant success, with the former’s sales up 27 percent in March—the largest year-over-year percentage sales gain of any Chrysler Group vehicle that month—and with the latter’s sales up 15 percent, marking the Charger’s best March since 2007.
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