For a little bit now, the Dodge Durango and Ron Burgundy have teamed up to help promote the newest model year, and it is proving to be very successful. Using witty comments and comparisons, Ron Burgundy is able to advertise the “best” features that the Durango offers, like its glove box.
In all seriousness, using Ron Burgundy as an advertising campaign’s spokesperson has increased Dodge Durango sales by just under 60% (59% to be exact). These commercials have also received more viral attention than most other car markets. On YouTube, the Dodge Durango and Ron Burgundy ads have reached up to seven million views.
Will Ferrell showed up in character as Ron Burgundy for a show on Conan O’Brien where he actually called the Dodge Durango a terrible car (joking of course) and went on to say how it only lasted four feet. He is definitely taking his role to the max, and not sure about you, but we can’t get enough.
Come on in to Corwin Dodge in Springfield, MO and check out the 2014 Dodge Durango to see what you are missing out on and then tell us your favorite feature!