Category Archives: Giving Back

New Ram Truck Brand Commercial Honors Hard-Working Everyday Heroes

Every year, Thanksgiving Day is a time for being thankful for what you have. For Ram, that means thanking the hardworking people throughout the United States. The American truck-maker showed their appreciation with a new Ram truck brand commercial called “Praise.”

This 90-second advertisement aired on Thanksgiving Day during the traditional holiday NFL football games on CBS and Fox. It honors people from all walks of life, from a single mother of three to a grandfather who has spent his entire life working in a mill. The commercial features a number of occupations and individuals throughout the 90 seconds, showcasing the variety of jobs and people employed in them throughout America.

Beyond the Commercial

At the end of the commercial, Ram encouraged viewers to show their thanks on social media using the hashtag #RamGivesThanks. This new commercial reached over 55 million viewers who watched the Thanksgiving football broadcasts. In addition to this new broadcast, Ram also acted as the Official Truck of the Macy’s Thanksgiving Day Parade. For the second year, more than 25 Ram trucks towed the floats during the parade’s live broadcast on NBC.

So if you’re interested in finding out more about the Ram truck brand, come visit Corwin Dodge Ram and see what our pickup trucks have to offer.

New Ram Truck Brand Commercial

News Alert: First 2015 Dodge Challenger SRT Hellcat to Be Auctioned for Charity

We at Corwin Dodge are beyond excited for the all-new 2015 Dodge Challenger SRT Hellcat to arrive. Before it becomes available, the automaker is auctioning off the historic Hellcat number one at the Barrett-Jackson Las Vegas 2014 auction in September. One hundred percent of the proceeds from the sale will be donated to Opportunity Village, a Vegas-based non-profit organization.

2015 Dodge Challenger SRT Hellcat Auction
The auction will benefit a non-profit organization in Vegas, Opportunity Village.

The new owner will not only receive the iconic vehicle with Viper-exclusive Stryker Red exterior paint, but he or she will also receive custom memorabilia, special badging, and official vehicle identification number (VIN) documentation.

On top of that, the Hellcat is the fastest, most powerful muscle car in the industry. The new owner will be able to enjoy all the perks that come with the car’s dynamic driving experience.

“With 707 horsepower, the 2015 Dodge Hellcat is more than just the most powerful muscle car built by an American manufacturer,” said Craig Jackson, Barrett-Jackson Auction Company chairman and CEO.

“It’s also going to be the means to help countless people with severe intellectual and related disabilities reach their potential. We’re honored that Dodge chose our 2014 Las Vegas auction to sell Hellcat VIN001 to support Opportunity Village. Not only will the wonderful people at this organization benefit from the sale of this muscle car, but the winning bidder will own a truly amazing piece of American automotive history.”

For more information about the auction, check out the Barrett-Jackson website for details.