Every year, Thanksgiving Day is a time for being thankful for what you have. For Ram, that means thanking the hardworking people throughout the United States. The American truck-maker showed their appreciation with a new Ram truck brand commercial called “Praise.”
This 90-second advertisement aired on Thanksgiving Day during the traditional holiday NFL football games on CBS and Fox. It honors people from all walks of life, from a single mother of three to a grandfather who has spent his entire life working in a mill. The commercial features a number of occupations and individuals throughout the 90 seconds, showcasing the variety of jobs and people employed in them throughout America.
Beyond the Commercial
At the end of the commercial, Ram encouraged viewers to show their thanks on social media using the hashtag #RamGivesThanks. This new commercial reached over 55 million viewers who watched the Thanksgiving football broadcasts. In addition to this new broadcast, Ram also acted as the Official Truck of the Macy’s Thanksgiving Day Parade. For the second year, more than 25 Ram trucks towed the floats during the parade’s live broadcast on NBC.
So if you’re interested in finding out more about the Ram truck brand, come visit Corwin Dodge Ram and see what our pickup trucks have to offer.