Category Archives: Fiat Chrysler News

Classic FCA Automobiles Making the Move

2014 Dodge Viper | Corwin CDJR | Springfield, MO

Something old, new, borrowed, and blue? The move that some historic FCA automobiles are making feels a little like this old phrase. About 85 classic FCA vehicles will move to an exhibit at the old Dodge Viper plant.

This move comes with the closing of the Dodge Viper plant last August. While it was hard to say “goodbye” to the Viper, its production center is becoming a new nostalgic home. Some of the cars making the move to this new exhibit include the 1955 Chrysler 300, 1941 Chrysler Town and Country, 1970 Dodge Charger, and a 1934 Chrysler Airflow. There are also incredibly unique concept cars, like a 2015 Jeep® Chief sporting a beachy white and blue exterior.

With its transformation into a classic-car showroom, the old Viper plant will get a new name: the Conner Center. Unfortunately, the exhibit is not yet open to the public. But Historical Services manager for FCA US, Brandt Rosenbusch, pointed out the bonding benefits to FCA employees, “We are proud of our history and have been working diligently in the daily care and restoration of these important vehicles. This move will allow us to house all of our collection under one roof and have the space to share that history with our employees.”

To see all the vehicles that FCA currently offers, take a trip down to Corwin CDJR.

Fiat Chrysler’s ‘Batman v Superman: Dawn of Justice’ Marketing Campaign

2015 Dodge Challenger - Springfield, MO
Fiat Chrysler is a big part of the marketing campaign for ‘Batman v Superman: Dawn of Justice.’

Fiat Chrysler is a big fan of the cinema and they’ve shown it by sponsoring and placing their vehicles in movies. This time the company is heading to the movies with Dodge. The brand will appear in the sure-to-be blockbuster Batman v Superman: Dawn of Justice. Fiat Chrysler’s Batman v Superman marketing campaign kicked off February 22 with “Into the Storm.”

That ad depicted Ben Affleck, Bruce Wayne, driving towards danger behind the wheel of the Jeep Renegade “Dawn of Justice” Special Edition. This Dodge hasn’t hit the spotlight just yet—that ad is expected to go public in mid-March.

Featuring the Dodge Challenger and Durango, the ad depicts the vehicles as villain cars. Other Fiat Chrysler products integrated into the movies include the Chrysler, Fiat, Alfa Romeo, and Maserati brands. Jeep and Dodge are the only brands that receive dedicated ads.

“With much of the film’s production taking place in our own backyard of Detroit, our ability to creatively collaborate with the WB team reached new heights. The product integration was so organic to the filmmakers’ vision and storyline, all we had to do was incorporate scenes from the movie for our commercials,” said Olivier Francois, Fiat Chrysler’s Chief Marketing Officer.

Prepare yourself, superhero fans, for the ultimate showdown. Batman v Superman: Dawn of Justice hits theaters March 25.

Corwin Dodge Ram is hyped to see Dodge taking part in a huge blockbuster once again!