Category Archives: Dodge

Dodge Celebrates 100 Years

Dodge Brand Turning 100

July 1 officially marked the 100th anniversary for Dodge. Dodge celebrates 100 years by inviting a handful of journalists to spend the day at Meadow Brook Hall in Michigan. shared some of the highlights from the event.

Brothers John and Horace Dodge started their automotive company in 1914 and the first Dodge-branded vehicle rolled off the assembly line in November 1914. From then on, Dodge has been a mainstay in the automotive industry producing some of America’s most iconic models, including the minivan.

On display at the press event were some pretty spectacular milestone vehicles, including the 1915 Dodge Brothers Touring Car, the first vehicle to come out of the Dodge Main assembly plant. There was also a 1929 Dodge Senior Six Roadster, a 1941 Dodge Command Car used in World War II, a 1969 Dodge Charger Daytona, a 1984 Dodge Caravan, and a 2003 Dodge Viper SRT-10.

Which historic Dodge vehicle would you be most excited to drive?

Here at Corwin Dodge, we are excited to be a part of this historic 100 year anniversary and look forward to a year filled with celebrations. Come celebrate this milestone with us by taking a test drive in one of the newest cars to hit out lot!

The Viper Returns to the Dodge Vehicle Lineup for 2015

Chrysler has some big plans for the next couple of years. You might have heard already how the automaker plans to discontinue the Dodge Grand Caravan after 2016 and focus all their minivan attention on the Town & Country. Sad news for us here at Corwin Dodge, but Chrysler made it up to us in a big way. The company recently announced they will be ending the SRT brand, which means the Viper will once again be in the Dodge vehicle lineup for 2015.

Dodge Vehicle Lineup for 2015
Thanks to some unfortunate discontinuations, the Dodge Viper SRT, like this one, will still be in the Dodge vehicle lineup for 2015.

The Viper is currently the only vehicle in the SRT brand, but it will slide back into the Dodge brand and immediately become the premium sports car model in the lineup. The Viper was housed under the Dodge umbrella previously, from 1993 to 2010, and now it comes home for 2015.

The current SRT Viper boasts impressive performance numbers like a top speed of 206 mph and a powertrain with 640 horsepower and 600 lb-ft of torque, and we’re sure that Chrysler has some great plans to make the Viper even more impressive and fun for its homecoming to the Dodge brand. Check back with us on the blog often for more updates about the Dodge vehicle lineup for 2015!

Dodge Lineup Big Changes Coming In the Future

Hopefully by now you have heard the big news about the Fiat Chrysler 5-Year plan because there are some great things happening to the brand. Included in the plan are some Dodge lineup big changes like refreshes, new models, and vehicles being discontinued, but don’t worry, we are here to give you all that information.

Dodge Lineup Big Changes

Dodge SRT Challenger - Dodge Lineup Big Changes
Dodge will be focusing on SRT, so we can expect to see a lot more of this coming to auto shows!

Overall Dodge will be putting a lot of their attention on bringing SRT back into the brand.

2014 – Charger and Challenger refreshes, but it’s not all good news. We are saying goodbye to the Dodge Avenger so that the Chrysler 200 can get more focus.

2015 – Nothing too big here with Charger SRT and Viper refreshments.

2016 – Intro of the all-new Dart and Dart SRT, all-new Journey, and the death of the beloved Grand Caravan.

2017 – The new Journey SRT debuts accompanied by a Durango refresh

2018 – Two new vehicles will emerge from the lineup, a new B-segment sedan and a hatchback along with the all-new Charger, Charger SRT, Challenger, and Challenger SRT.

As you can clearly see, the Dodge lineup big changes include some awesome new vehicles and new designs that will surely blow our minds. For now, though, we are currently carrying new Dodge and Ram models that can quench you thirst until the new ones arrive!

Dodge Brand Celebrates 100 Years in Style

Dodge Brand Turning 100

This summer, the Dodge brand will officially be 100 years old, but isn’t showing any signs of age. The brand kicked off the celebrations at the New York Auto Show with a dynamic video showcasing some great centenarians sharing some words of wisdom and showing a bit of a wild side.

A lot of the century celebration is focused on the refreshed 2015 Dodge Charger and Challenger—two key cars in the Dodge lineup.

Tim Kuniskis, president and CEO of the Dodge brand, talked about why the refresh of these two models is so important, “It is extremely important to what Dodge is. Combined Charger/Challenger sales are 150,000 units per year out of 600,000. People identify with the brand as a result of these two cars.”

To help promote these two cars and continue the Dodge birthday party, Dodge will be headed out this year on the Dodge Power Rallye Tour. This tour will head across the country to more than 50 events this summer, including state fairs, music festivals, art shows, and more. The tour will feature test drives for the public and showcase the 100th anniversary models of the Challenger and Charger and 30th anniversary model of the Caravan.

If you’re looking forward to the 2015 Dodge Charger and Challenger that come out later this year, consider the Double Up program, where you can lease a 2014 Charger or Challenger and trade it in for the 2015 model next year at no additional charge.

Head over to Corwin Dodge today and take a look at our wide selection of 2014 Dodge Charger and Challenger models available now.

Dodge Joined the Most Innovative Companies List

Dodge Joined the Most Innovative Companies ListRecently Fast Company announced that Dodge joined the most innovative companies list accompanied by such brand monsters like Google and Amazon.

Fast Company’s 2014 ‘World’s 50 Most Innovative Companies’ list acknowledges those who brilliantly advertise and market for their company. It also names these companies for their sales increases throughout the year because of these innovations.

“Dodge’s late-2013 spokesman was all bluster: It was Ron Burgundy, Will Ferrell’s prancing idiot from Anchorman 2, whose TV ads lifted Durango sales 59% last October.” (Fast Company’s 50 List)

One part that really stood out to Fast Company was that on Conan one night, Ron Burgundy appeared and as a joke said that he didn’t know what the big deal was and that the Dodge Durango wasn’t all that great. So, what did Dodge do? They thought it was hilarious and stuck by it! It was well-played and innovatively successful.

During 2013 Dodge also hopped on the Fast & Furious vibe with their newest movie as well Defiance on the SyFy channel. With all their innovative ideas, it is easy to see what got them to the number 11 spot on the list.

Stop by Corwin Dodge today to witness just what helped when Dodge joined the Most Innovative Companies List.

Chicago Auto Show Dodge Lineup Impresses

Chicago Auto Show Dodge Lineup
Chicago Auto Show Dodge Lineup
Photo Contributed by The News Wheel

The who’s who of automotive companies come to the nation’s largest auto show with lots of preparation and anxiousness to show off the latest models they have. The Chicago Auto Show Dodge lineup was one such example, and it really impressed the public.

Among the multiple vehicles featured in the Chicago Auto Show Dodge lineup there were some that, like always, stuck out. The Dodge Challenger, our modern-day flashback of muscle machinery, showed up in a deep two-tone deep red and black paint job showing off ifs power and style.

Dodge Viper SRT - Chicago Auto Show Dodge Lineup
Dodge Viper SRT
Photo Contributed by The News Wheel

Dodge also featured the Charger that can now get up to an EPA estimated 31 mpg*. Its bright orange paint job mixed with sleek lines and a rounded body really displayed its beautiful features.

Then, there was the 2014 Dodge Viper SRT which was a really eye catcher with its lime green paint job and, well, you know how good looking a Viper is.

Overall the Chicago Auto Show Dodge Lineup was impressive and well-received. They even debuted the new Dodge Journey Crossroad, which is a more SUV-like Journey.

Knowing now what kind of a punch Dodge packs in its lineup, come see them for yourself. Check out a Dodge Challenger, Charger or Viper SRT at Corwin Dodge.

*EPA estimated mpg. Actual mileage will vary based on driving conditions and habits.