Dodge Drive for Design Contest Challenges High School Students

Dodge Challenger SRT Hellcat - Springfield, MO
What will the Hellcat look like in 10 years? High school students will have a say!

Many of Dodge’s iconic muscle cars allow buyers the option of the 707-hp Hellcat engine. However, once you get that powerful, where do you go from there? Dodge hopes to answer this question by bringing in some creativity and inspiration from the younger generation with the Drive for Design Contest. Aimed at high school students from 10-12th grade, the contest challenges young and aspiring designers to design the 2025 Dodge SRT Hellcat.

The 2015-2016 contest entries were required to be submitted by January 8th, but the awards and prizes won’t be presented until the end of February. The judging panel, consisting of FCA Head of Design Ralph Gilles, Ram Truck and Mopar Head of Design Joe Dehner, and Dodge and SRT Head of Design Mark Trostle, will select four winners from the entries. First place receives an Apple Macbook Pro, while second, third, and fourth place takes home an Apple iPad Pro with an Apple Pencil.

The award ceremony for the Drive for Design Contest will be held in Auburn Hills, Michigan where the winners will be given a tour of Detroit Autorama, followed by an over-the-summer, three-week-long automotive design class for all four winners. Both trips will be all-expenses-paid by FCA.

Dodge’s The Force Gathers Ad Campaign Debuts Ahead of Star Wars Premiere

Dodge Challenger SRT Hellcat - Springfield, MO
The Force is very strong with Dodge!

Star Wars hype was in the air this past December, easily shattering box office records and drawing older and younger audiences alike to Episode VII: The Force Awakens. With a big hit like this, many brands and companies would jump at the chance to partner with the Star Wars franchise – which is exactly what happened to Fiat Chrysler Automobiles. Dodge was the first brand to debut an ad campaign just ahead of the movie’s release in mid-December, which was titled “The Force Gathers.”

The “Force Gathers” ad took a 30-second TV spot and depicts a black Viper in the style of Darth Vader leading rows upon rows of white Chargers, Challengers, and Durangos while the legendary Imperial March blares in the background. The procession stops out of a movie theater, presumably for a screening of Episode VII, while a pair of bewildered valets comment on being understaffed.

According to WardsAuto, the Force Gathers commercial won the number one spot among engaging automobile ads during the week it debuted on television, earning over 430,000 YouTube views and a quarter of share-of-voice ratings. The Dodge festivities continued in Los Angeles, where the Viper ACR, Charger SRT Hellcat, and Challenger SRT Hellcat patrolled the streets in the flesh.